This project was developed in response to a live brief set by ZAP Creative for Beaulieu, which challenged designers to create a campaign concept that communicated togetherness while repositioning Beaulieu as more than simply a car museum. In response, I explored how visitors experience the estate through shared memories, family interactions, and emotional connections rather than focusing solely on the attractions themselves. Through research into Beaulieu’s heritage and audience experience, I identified an opportunity to visually combine the history of motoring with the meaningful moments people create during their visits.
Using Cinema 4D, I developed a series of looping tyre-inspired structures combined with photography and flowing typographic elements to represent movement, journeys, and memories. The circular forms were influenced by the evolution of vehicle tyres throughout history, while the integrated imagery functioned like film strips documenting shared experiences across generations. By blending 3D experimentation, branding, and visual storytelling, I created a campaign concept that aligned with Beaulieu’s playful identity while communicating the idea that a visit to Beaulieu is not simply about seeing history, but about creating lasting memories together.
